About Us

Founded in Resilience. Built for Impact.

Strive4 Consulting was founded during the COVID-19 pandemic to support individuals whose international travel plans were disrupted but still sought new destinations to explore. Our CEO and Founder, Alicia Nurse, experienced these challenges firsthand after dedicating 14 years to the hospitality and customer service industry. Recognizing the need for economic stability and guidance in travel planning, she committed herself to assisting individuals eager to explore but uncertain about where to begin.

At Strive4, we specialize in crafting personalized travel designs that enhance your experience while ensuring a seamless journey. Our services include a detailed one-on-one consultation to identify your travel needs and opportunities, followed by a comprehensive report outlining project plans, timelines, milestones, cost analysis, and a proactive itinerary tailored to your desires.

What Makes Us Stand Out

At Strive4 Consulting, we’re not your run-of-the-mill travel consultants—we’re Strategists! And trust us, that’s a very good thing. Unlike traditional travel agents who earn commissions (yep, sometimes 10–30% of your trip cost!), we’re all about passion, dedication, and crafting unforgettable travel experiences just for you. We do the deep-dive research, and you get to take the wheel on the booking!

While a travel agent might quietly pocket up to $900 on a $5,000 trip, we like to keep things crystal clear and refreshingly affordable. With Strive4 Consulting, the most you’ll spend is $600 for an individual package or $1,400 for a group package—and that’s it. No hidden fees. No surprises. Just honest value and a whole lot of adventure ahead!

Another way we stand out is with our exclusive collection of real travel stories from adventurers just like you! When you book with us one of our “Quest” or “Epic” Plans, you unlock access to our Trip Treasures of experiences gathered from fellow travelers who’ve explored over 100 countries. Whether you're chasing epic adventures, tasting your way through local cuisines, diving into cultural gems, or soaking up incredible art scenes, you'll find firsthand stories to inspire your next trip. It’s like getting the inside scoop from a friend—way better than relying on the usual review sites like TripAdvisor, Viator, or Get Your Guide!

How it works

At Strive4 Consulting, we’re not here to book your trip—that’s where travel agents make their bucks. We’re here to do the heavy lifting before the booking! Our mission is to dig deep, research the best destinations, snag the best deals, and hand you a perfectly curated plan so you can book your own adventure—cutting out the middleman and keeping more money in your pocket.

We totally get how overwhelming it can be to figure out where to go or how to even get started—that’s why our expert Strategists are by your side every step of the way. But hey, if you’d rather kick back and let someone handle the whole shebang? No problem! We’re more than happy to plan and book the trip for you, making sure it’s smooth sailing from start to finish. Whether you’re hands-on or hands-off, we’ve got your back!

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Our Mission

To empower businesses of all sizes with the tools, strategies, and training needed to thrive in an evolving service landscape—by improving customer experiences, strengthening operations, and building loyalty that lasts.

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Driving Growth, Amplifying Impact

Operations Manager, Boutique Hotel in the Caribbean

"Working with Strive4 Consulting was a game-changer for our hotel operations. Their quality assurance audits were not only detailed but gave us clear action steps to improve guest satisfaction. Since partnering with them, our review scores have gone up—and so has our repeat business."

General Manager, Upscale Restaurant Trinidad & Tobago

"Strive4 Consulting delivered an incredible customer service training for our staff that completely shifted our restaurant culture. The team was engaging, professional, and truly understood our challenges. Our customer feedback has improved drastically, and our team morale is stronger than ever."

Director of Tourism Development, West Africa

"Strive4 brought professionalism, cultural insight, and global standards to our tourism training initiative. Their ability to tailor service programs to our region’s unique needs while maintaining international quality benchmarks made them an invaluable partner."