Our Story

Founded in Resilience. Built for Impact.

Strive4 Consulting was born during the height of the COVID-19 pandemic—a time when businesses everywhere were facing unprecedented operational and financial challenges. Seeing the urgent need for recovery and innovation, our founder Alicia Nurse launched Strive4 Consulting to help businesses in Charlotte and beyond navigate uncertainty and emerge stronger.

With over 15 years of global expertise in hospitality and customer service, Alicia recognized that success depends on more than survival—it depends on strategy, structure, and service. Strive4 was built to deliver all three.

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Our Mission

To empower businesses of all sizes with the tools, strategies, and training needed to thrive in an evolving service landscape—by improving customer experiences, strengthening operations, and building loyalty that lasts.

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What We Do

We help businesses identify operational gaps and turn them into growth opportunities through:

✳️ Personalized Consultations

✳️ Comprehensive Business Assessments

✳️ Strategic Plans & Milestones

✳️ Customer Loyalty Programs

✳️ Brand Development & Service Culture Training

✳️ Operational & Employee Engagement Solutions

Every engagement includes a detailed roadmap of customized strategies, cost analysis, and key deliverables aligned with your business goals.

How We're Different

At Strive4, we don’t just train teams—we transform them. We go beyond checklists and transactional service models to help you build lasting customer impressions and stronger internal operations. From frontline hospitality to back-of-house systems, we align your business with sustainable growth and global standards.

Driving Growth, Amplifying Impact

Operations Manager, Boutique Hotel in the Caribbean

"Working with Strive4 Consulting was a game-changer for our hotel operations. Their quality assurance audits were not only detailed but gave us clear action steps to improve guest satisfaction. Since partnering with them, our review scores have gone up—and so has our repeat business."

General Manager, Upscale Restaurant Trinidad & Tobago

"Strive4 Consulting delivered an incredible customer service training for our staff that completely shifted our restaurant culture. The team was engaging, professional, and truly understood our challenges. Our customer feedback has improved drastically, and our team morale is stronger than ever."

Director of Tourism Development, West Africa

"Strive4 brought professionalism, cultural insight, and global standards to our tourism training initiative. Their ability to tailor service programs to our region’s unique needs while maintaining international quality benchmarks made them an invaluable partner."